Terms & Conditions
Last updated: July 2026
The Sockle is an automated strategic-brand service sold by WISHMAKERS. The €290 offer includes a 45-slide Strategic Brand Platform generated by specialised AI agents from the Customer's 18 answers. No human consulting, manual rewriting or Creative Director review is included.
Article 1 — Seller and scope
These Terms and Conditions govern orders placed on thesockle.com between:
WISHMAKERS, a French simplified joint-stock company (SAS) with share capital of €1,000, registered with the Paris Trade and Companies Register under number 904 719 556 R.C.S. Paris, with registered office at 66 avenue des Champs-Élysées, 75008 Paris, France, email: contact@thesockle.com, hereafter the “Seller”;
and any individual or legal entity placing an order, hereafter the “Customer”. A Customer acting for purposes outside their trade or profession is also referred to as a “Consumer”.
By placing an order, the Customer confirms that they are legally capable of entering into the contract and, where acting for a company or organisation, that they have authority to bind it.
Article 2 — Service description
The standard The Sockle offer comprises:
- an online 18-question strategic discovery;
- automated evidence extraction, strategic synthesis and content generation by specialised AI agents;
- an automated quality-control stage;
- a 45-slide Strategic Brand Platform in editable PPTX format;
- brand core, positioning, narrative platform, visual direction and activation recommendations;
- an Audience Blueprint including personas, Go-to-Market recommendations, content pillars, KPIs, business-model hypotheses and a 90-day audience plan;
- delivery by email within the period stated in Article 7.
The Customer may answer the questionnaire in their preferred language. Unless a different option is expressly confirmed in writing, the final Strategic Brand Platform is delivered in English.
The standard offer does not include workshops, interviews, bespoke market research, legal review, trademark clearance, manual consulting, human proofreading, revisions of strategic choices or implementation services.
Article 3 — Automated and AI-generated output
The Customer acknowledges that the deliverable is generated automatically from the information supplied in the questionnaire. AI-generated content may contain assumptions, omissions, wording choices or strategic interpretations that require the Customer's own review before implementation.
The deliverable is a strategic working document. It is not legal, financial, accounting, investment or regulated professional advice, and it does not guarantee sales, funding, audience growth, brand registration or any commercial result.
Names, figures, claims, competitor references and other factual elements should be independently verified by the Customer before publication.
Article 4 — Customer inputs and obligations
The Customer agrees to:
- provide complete, accurate and lawful information;
- avoid submitting unlawful content, sensitive personal data or confidential third-party information without authorisation;
- hold the necessary rights to any logo, name, image, text or other asset uploaded;
- review the generated deliverable before using or publishing it;
- provide a valid delivery email address and monitor spam or junk folders.
The Customer remains responsible for the accuracy, legality and use of the information they provide and for the final decisions made from the deliverable.
Article 5 — Price
The standard price is €290 for one Strategic Brand Platform. The total amount, including any applicable taxes, is displayed before payment and appears on the invoice.
The offer is a one-time purchase and does not create a subscription. WISHMAKERS may change future prices without affecting orders already confirmed.
Article 6 — Order and payment
The online order process includes:
- completion of the 18-question discovery;
- review and confirmation of the answers;
- optional upload of a logo;
- entry of a delivery email address;
- acceptance of these Terms and the Privacy Policy;
- where applicable, express consent to immediate performance and acknowledgement concerning withdrawal rights;
- secure payment through Stripe.
The contract is formed when payment is successfully confirmed. Payment is charged immediately. WISHMAKERS does not receive or store the Customer's full payment-card details.
WISHMAKERS may refuse or cancel an order affected by fraud, unlawful content, abusive use, payment failure or a technical impossibility that prevents performance. Any amount collected for a cancelled order will be refunded where the service has not been supplied.
Article 7 — Delivery
The deliverable is sent to the email address provided by the Customer within 24 hours after both successful payment and receipt of a complete, technically usable questionnaire.
The 24-hour period begins only when all required information has been received. It may be suspended where the Customer's submission is incomplete, inaccessible, unlawful, technically corrupted or requires clarification.
If an exceptional technical incident prevents delivery, WISHMAKERS will either regenerate the file, propose a reasonable revised delivery time or refund the undelivered order.
WISHMAKERS is not responsible for delays caused by an incorrect email address, a full inbox, spam filtering or systems outside its reasonable control.
Article 8 — Technical defects and corrections
The Customer must report a corrupted, unreadable, incomplete or technically defective file to contact@thesockle.com within 14 days of delivery.
Where a confirmed technical generation defect exists, WISHMAKERS will use reasonable efforts to regenerate or correct the file. The standard offer does not include strategic rewrites, changes of opinion, additional research or manual creative revisions.
Consumers retain all mandatory rights applicable to digital content and services, including statutory conformity rights.
Article 9 — Consumer right of withdrawal
Consumers normally have a 14-day right of withdrawal for distance contracts. Because The Sockle is designed to begin generating a personalised digital deliverable immediately after payment, the Consumer is asked to expressly request performance before the end of that period and to acknowledge the applicable loss of the right of withdrawal.
Recommended unticked checkbox at checkout:
“I expressly request that WISHMAKERS begin performing the service and generating the digital content immediately, before the end of the 14-day withdrawal period. I acknowledge that I will lose my right of withdrawal once the service has been fully performed and/or the digital content has begun to be supplied in accordance with applicable law.”
If a Consumer validly withdraws after a service has begun at their express request but before it has been fully performed, they may be required to pay an amount proportionate to the service already supplied, where permitted by applicable law.
Mandatory consumer protections remain unaffected. The confirmation email should reproduce the Consumer's express request and acknowledgement on a durable medium.
Article 10 — Intellectual property
The Customer retains ownership of the original information, logo and materials they submit and grants WISHMAKERS and its technical providers a limited licence to process them solely for operating, securing, generating and delivering the service.
After full payment, the Customer may use, reproduce, adapt and share the delivered strategic content for their own personal or professional brand purposes.
The Sockle name, methodology, questionnaire structure, templates, layouts, software, automation architecture and underlying know-how remain the property of WISHMAKERS or their respective licensors and may not be copied, resold or used to create a competing service.
Because the content is AI-assisted and based on common strategic concepts, WISHMAKERS does not guarantee that every formulation is unique, registrable or capable of exclusive intellectual-property protection. Trademark and name availability must be checked separately.
Article 11 — Confidentiality and personal data
Questionnaire responses and uploaded assets are not intentionally made public. They are processed by WISHMAKERS and the service providers necessary to operate the website, automate the workflow, process payment, generate files and deliver the order.
Personal-data processing is described in the Privacy Policy. Cookie information is available in the Cookie Policy.
Article 12 — Liability
WISHMAKERS performs the service with reasonable care but does not guarantee that the strategic recommendations will be suitable for every future circumstance or produce a particular commercial outcome.
WISHMAKERS is not liable for decisions, publications, investments, marketing expenditure, lost opportunities or third-party claims resulting from the Customer's use of unverified or modified content, except where liability cannot legally be excluded.
For Customers acting professionally, and to the extent permitted by law, WISHMAKERS' aggregate liability arising from an order is limited to the amount paid for that order. This limitation does not apply to fraud, wilful misconduct, personal injury or any liability that cannot lawfully be limited.
Nothing in these Terms limits the mandatory rights of Consumers.
Article 13 — Force majeure and service availability
WISHMAKERS is not liable for delay or non-performance caused by events beyond its reasonable control, including major hosting, payment, internet, cloud, AI-provider or email-service outages. WISHMAKERS will take reasonable steps to restore the service or provide an appropriate remedy.
Article 14 — Complaints and consumer mediation
Complaints must first be submitted in writing to contact@thesockle.com.
If a Consumer dispute has not been resolved after a prior written complaint to WISHMAKERS, the Consumer may use the following consumer mediator free of charge:
CM2C — Centre de la Médiation de la Consommation de Conciliateurs de justice
49 rue de Ponthieu
75008 Paris, France
Telephone: +33 (0)1 89 47 00 14
Website: www.cm2c.net
Consumer mediation does not apply to disputes exclusively between professionals.
Article 15 — Governing law and jurisdiction
These Terms are governed by French law. Consumers retain the benefit of any mandatory protections provided by the law of their country of habitual residence and may bring proceedings before any court competent under applicable consumer-law rules.
For disputes exclusively between professionals, the courts of Paris shall have jurisdiction where such a clause is legally valid, after an attempt to resolve the matter amicably.
Article 16 — General provisions
If one provision is held invalid or unenforceable, the remaining provisions remain in effect. A failure to enforce one provision does not constitute a waiver.
The Terms applicable to an order are those accepted at the time of purchase. WISHMAKERS may update these Terms for future orders.
Article 17 — Contact
WISHMAKERS
66 avenue des Champs-Élysées
75008 Paris, France
contact@thesockle.com
